1. Vietnamese spending billions of đồng on purchasing áo dài for the upcoming Tết holiday.
2. Surge in demand for áo dài due to the trend of wearing them for photoshoots before Tết.
3. Statistics from e-commerce platforms showing increased spending on áo dài compared to the previous year.
4. Popular price range for áo dài purchases.
5. Online shopping trend for Tết outfits reflects consumer behavior in the context of economic difficulty.
6. Popular search terms related to áo dài in anticipation of Tết.
7. Revenue and sales figures for áo dài from online shops in 2023.
8. The significance of áo dài as a cultural symbol and its connection to the younger generation.
9. Increase in interest and support for traditional beauty, with áo dài being used for check-ins and trending content creation.
10. Testimony from a shop owner in HCM City regarding increased sales of áo dài due to the photo-taking trend and social media uploads.
1. Vietnamese spending significant amounts on ao dai (traditional long dresses) via e-commerce platforms for the Lunar New Year holiday.
2. Increasing trend of wearing ao dai for photos before Tet leading to a surge in demand for traditional costumes.
3. Statistics from Metric showing 41.5 billion VND spent on 245,000 ao dai in December on four e-commerce platforms.
4. Rise of 6% in spending compared to the previous year, with 224,200 successful orders from 2,200 online stores.
5. Most popular price range for ao dai being between 200,000 VND and 500,000 VND per unit.
6. Online shopping trend for Tet outfits reflecting consumers tightening spending due to economic difficulty predicted to continue in 2024.
7. Survey by Buzzmetrics indicating “taking photos” as the third most discussed topic before Tet, with ao dai becoming a symbol of connection between the young generation and cultural heritage.
8. More young people showing interest in and support for traditional beauty, using ao dai for check-ins at famous locations and creating trending video content.
1. Vietnamese are increasingly purchasing áo dài (traditional long dresses) through e-commerce platforms for the upcoming Tết holiday, driven by the trend of wearing them for photoshoots.
2. Online shopping for Tết outfits reflects consumer behavior amid economic difficulties, with spending being tightened.
3. “Áo dài đẹp” (beautiful áo dài) and “áo dài cách tân” (modern áo dài) are popular search terms leading up to Tết.
4. Revenue from áo dài sales on online platforms has increased significantly, indicating the growing popularity of purchasing them online.
5. The cultural significance of áo dài is highlighted as it becomes a symbol of connection between the younger generation and Vietnam’s heritage.
6. Young people are increasingly interested in traditional beauty, using áo dài for social media check-ins and creating trending content.
7. The increase in áo dài sales is attributed to the trend of wearing them for photoshoots and sharing the photos on social networks.